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Research papers
Retail's next top model
Marketers have always asked researchers for a model that represents consumer decision-making in an easy-to-work-with format. Naturally, researchers have tried to simplify the real life context to an often-linear step-by-step process, from need via...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Lilli Mix, Janine Katzberg
Company: Happy Thinking People
November 18, 2015
Research papers
A funny thing happened on the way to our insights
How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015
Research papers
Irish cities uncovered
As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....
Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015
Research papers
Turning shopper insights into company-wide memes
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
Research papers
Watching the devices
This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...
Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
October 1, 2015
Videos
Irish cities uncovered
As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....
Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
June 15, 2015
Videos
Watching the devices
This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...
Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
June 15, 2015
Videos
The evolution express
The interplay of generations cannot be overstated as an area that needs better understanding, especially in the collective societies of India, that allow for inter-generational exchange at multiple levels. Children, parents, grandparents and even...
Catalogue: Congress 2015: Revelations
Author: Arindam Mohanty
June 15, 2015
Videos
